The Dell Computer Company is one of the century’s major success stories. It was founded in 1984 by then-college student Michael Dell and has since grown to become one of the computing industry’s titans well into the twenty-first century. To appreciate what makes Dell so special, you must first comprehend the significance of its mission statement, as well as the Dell computer Company’s history, growth, and enterprising founder Michael Dell.
Dell is a mother company of Dell Technologies, an American corporation that develops computers and associated goods. Michael Dell stablished his company in 1984. It is now one of the largest technology corporations that employs over 165,000 people.
The development of Dell computer company by Michael Dell
Michael Dell created Dell at his off-campus dorm room while a student at the University of Texas at Austin. His goal was to offer IBM PC-compatible computers made using off-the-shelf parts. Michael began his business with the assumption that by selling personal computer systems directly to clients, PC’s Limited (the company’s original name) would be able to better understand their needs and deliver the most effective computing solutions to suit those demands. After receiving $1,000 in expansion funding from his family, Michael dropped out of school to work full-time on his nascent firm.
Statement of Dell’s Mission
Dell’s purpose is to be the world’s most successful computer business. He wants to provide the finest customer experience in the market. Dell will be able to satisfy the following consumer expectations:
- Exceptional quality
- Technology that is cutting-edge
- Pricing that is competitive
- Individual and corporate responsibility
- Customization options are many.
- Superior corporate social responsibility
- Stability of finances
Dell Inc.’s Brief History
Dell stock was offered for $8.50 four years after its establishment, and the Dell computer company’s IPO raised $30 million. Dell employs up to 78,000 people globally, which is five times the number of employees employed at the University of Texas, where the firm was founded. Dell goods are now available online as well as in stores like Wal-Mart, Staples, and others.
A Look at Michael Dell, an Inventor
When Michael Dell was originally listed on the Fortune 500 list in 1992, he was the youngest CEO to lead a Fortune 500 business, less than a decade after selling personal computers from his dorm room. Dell was fully removed off the Fortune 500 list in 2014, when the firm was turned private and stopped disclosing official profits numbers to the general public and Fortune 500 list-makers. Michael Dell stepped down as CEO of Dell in 2004 to focus his efforts on the Michael & Susan Dell Foundation. In 2007, he returned to Dell as CEO. With eight bedrooms, 21 bathrooms, a conference room, a gym, and a total of 22,000 square feet situated on 60 acres, the Dell family house in Austin, TX, is said to be the world’s 15th biggest residence.
Dell’s Online Store and Its Computers
Dell.com, a pioneer in e-commerce, set the bar high when it sold $1 million in equipment per day seven months after being online in 1996. With $4.2 billion in sales in 2007, Dell.com became the fourth largest e-commerce site in the United States. Dell was third in global market share in 2017, shipping $40.7 million in merchandise for the calendar year 2016.
Traditional and Digital Marketing Strategies at the Company
Dell began focusing on e-commerce and social media initiatives in the 2010s in order to reach out to existing and future consumers through a variety of marketing techniques. The marketing campaign was successful. A sweepstakes-themed mobile phone campaign earned a higher response rate in four hours than a comparable direct mail campaign did in 30 days. Dell is also said to have made over $1 million in revenue by sending out sales and discount messages to its Twitter followers.
Michael Dell Famous Quotes
- At Dell, we’ve always charted our course by being curious and looking at possibilities in fresh ways.
- We began our business by constructing to the specifications of our customers.
- We didn’t do it because we anticipated a major paradigm shift in the future. Simply put, we lacked financial resources.
- Sometimes it’s simply a matter of sitting down at the bar and taking a chance. We made some errors, but we also had the will to recover.
- Customers are what made Dell so successful in the first place…
- We’ll succeed if we’re clever and quick enough to listen to client demands.
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